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| 999 |
_c2794 _d2794 |
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| 001 | 1245325 | ||
| 005 | 20200910130805.0 | ||
| 008 | 701123s1970 nyua 001 0 eng | ||
| 020 | _a0814452361 | ||
| 040 |
_aEG-NcFUE _cEG-NcFUE _dEG-NcFUE _erda _beng |
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| 082 | 0 | 0 |
_a659.2 _220 _bM.H.C |
| 100 | 1 |
_911324 _aMarquis, Harold H., _d1928- _eauthor. |
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| 245 | 1 | 4 |
_aThe changing corporate image / _cby Harold H. Marquis. |
| 264 | 1 |
_a[New York] : _bAmerican Management Association, _c[1970] |
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| 264 | 4 | _c© 1970 | |
| 300 |
_aviii, 231 pages : _billustrations. ; _c25 cm. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 505 | 0 | _aContents -1 3 5 Image and Identity -2 The Advantages of a Favorable Image The Value of Periodic Evaluation Analyzing the Current Position Setting Objectives for the Image Program Media in the Image Program 17 Creating a New Corporate Identity 8 - Convincing the Financial Community 2 Community , Industry , and Employee Relations 10 Organization , Budgeting , and Measuring the Results 6 | |
| 650 | 0 |
_aCorporations _xPublic relations. _911325 |
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| 650 | 0 |
_aCorporate image. _911326 |
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| 906 |
_a7 _bcbc _corignew _d2 _encip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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