| 000 | 01497cam a2200289 a 4500 | ||
|---|---|---|---|
| 999 |
_c2874 _d2874 |
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| 001 | 497345 | ||
| 005 | 20201230160635.0 | ||
| 008 | 850515s1986 ctua b 001 0 eng d | ||
| 020 | _a0899301401 (lib. bdg. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _erda |
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| 082 | 0 | 0 |
_a658.4 _219 _bG.J.M |
| 100 | 1 |
_aGray, James G. _911602 _eauthor |
|
| 245 | 1 | 0 |
_aManaging the corporate image : _bthe key to public trust / _cJames G. Gray, Jr. |
| 264 | 1 |
_aWestport, Conn. : _bQuorum, _c1986. |
|
| 300 |
_ax, 164 pages : _billustrations ; _c24 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographies and index. | ||
| 505 | 0 | _apt. I. The corporate image concept -- What is corporate image and why is it an important concern for business leaders? -- The emerging corporation: public outcry for social responsibility -- The Tylenol crisis and comeback campaign: a case study in corporate social responsibility -- Atlantic Richfield Corporation: a model corporate image program. | |
| 520 | _aTackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency. | ||
| 650 | 0 |
_aCorporate image. _911603 |
|
| 650 | 0 |
_aIndustries _xSocial aspects. _911604 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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