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008 051005s2007 maua b 001 0 eng d
020 _a9780618641628
020 _a0618641629
040 _aDLC
_cDLC
_erda
043 _an-us---
082 0 4 _222
_a658.4012
_bH.C.S
100 1 _aHill, Charles W. L.
_911700
_eauthor
245 1 0 _aStrategic management :
_ban integrated approach /
_cCharles W.L. Hill, Gareth R. Jones.
250 _aSeventh edition
264 1 _aBoston :
_bHoughton Mifflin,
_c[2007]
264 4 _a©2007.
300 _a1 volume (various pagings) :
_bcolor illustrations ;
_c26 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 0 _aPart I: INTRODUCTION TO STRATEGIC MANAGEMENT.1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis.2. External Analysis: The Identification of Opportunities and Threats.Part II: THE NATURE OF COMPETITIVE ADVANTAGE.3. Internal Analysis: Resources and Competitive Advantage 4. Building Competitive Advantage Through Functional-Level Strategy.Part III: STRATEGIES.5. Building Competitive Advantage Through Business-Level Strategy.6. Business-Level Strategy and the Industry Environment.7. Strategy and Technology.8. Strategy in the Global Environment.9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing.10. Corporate-Level Strategy: Related and Unrelated Diversification.Part IV: IMPLEMENTING STRATEGY.11. Corporate Governance, Social Responsibility and Ethics.12. Implementing Strategy through Organization.Part V: Cases in Strategic ManagementA. Analyzing a Case Study and Writing a Case Study AnalysisB. 31 Cases - Expertly written by the authors, this section includes 11 short cases and 20 long cases, covering a wide range of industries, companies and topics.
520 _aOffers a "hands on" method of involving students in strategic management, in order to improve the quality of their learning experience. This seventh edition retains these successful attributes to help students identify and focus on the core concepts and issues in the field.
650 0 _aManagement
_zUnited States
_vCase studies.
_911701
650 0 _aStrategic planning
_zUnited States
_vCase studies.
_911702
650 0 _aBusiness planning
_zUnited States
_vCase studies.
_911703
700 1 _aJones, Gareth R.
_911704
_eco-author
906 _a7
_bcbc
_corigcop
_d2
_eepcn
_f20
_gy-gencatlg
942 _2ddc
_cBK