000 02134cam a2200361 a 4500
999 _c2910
_d2910
001 15122879
005 20210214124630.0
008 071227s2009 maua b 001 0 eng d
020 _a9780073368122 (alk. paper)
020 _a0073368121 (alk. paper)
040 _aDLC
_cDLC
_dC#P
_dBWX
_dYDXCP
_dDLC
_erda
082 0 0 _a658.4012
_222
_bP.J.F
100 1 _aPearce, John A.
_911742
_eauthor
245 1 0 _aFormulation, implementation, and control of competitive strategy /
_cJohn A. Pearce II, Richard B. Robinson, Jr.
250 _aEleventh edition
264 1 _aBoston :
_bMcGraw-Hill Irwin,
_c[2009]
264 4 _a©2009.
300 _a1 volume (various pagings) :
_billustrations (some color) ;
_c26 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and indexes.
505 0 _aPart One. Overview of Strategic Management -- 1. Strategic Management -- Part Two. Strategy Formulation -- 2. Company Mission -- 3. Corporate Social Responsibility and Ethics -- 4. The External Environment -- 5. The Global Environment -- 6. Internal Analysis -- 7. Long-Term Objectives and Strategies -- 8. Business Strategy -- 9. Multibusiness Strategy -- Part Three. Strategy Implementation, Control, and Innovation -- 10. Implementation -- 11. Organizational Structure -- 12. Leadership and Culture -- 13. Strategic Control -- 14. Innovation, and Entrepreneurship.
520 _aThis text looks at contemporary research in strategic management with an emphasis on conceptual tools and skills created by scholars and practitioners in the field.
650 0 _aStrategic planning.
_911743
650 0 _aStrategic planning
_vCase studies.
_911744
700 1 _aRobinson, Richard B.
_q(Richard Braden),
_d1947-
_911745
_eco-author
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip087/2007052592.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK