000 02945cam a2200397 a 4500
999 _c2947
_d2947
001 12403219
003 OSt
005 20210316120505.0
008 010509s2002 maua b 001 0 eng d
020 _a0072314060 (alk. paper)
020 _a0071123512
020 _a9780071123518
040 _aEG-NcFUE
_cEG-NcFUE
_dEG-NcFUE
082 0 0 _a658.421
_221
_bH.R.E
100 1 _aHisrich, Robert D.
_911877
_eauthor
245 1 0 _aEntrepreneurship /
_cRobert D. Hisrich, Michael P. Peters.
250 _aFifth edition
264 1 _aBoston :
_bMcGraw-Hill/Irwin,
_c[2002]
264 4 _a©2002.
300 _axix, 663 pages :
_bcolor illustrations ;
_c27 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 0 _aPart 1. The Entrepreneurial Perspective. 1. The Nature and Importance of Entrepreneurs. Opening Profile: Ted Turner. 2. The Entrepreneurial and Intrapreneurial Mind. Opening Profile: Ewing Marion Kauffman. 3. The Individual Entrepreneur. Opening Profile: Lillian Vernon Katz. 4. International Entrepreneurship Opportunities. Opening Profile: A. Malachi Mixon III. Cases for Part 1. Part 2. Creating and Starting the Venture. 5. Creativity and the Business Idea. Opening Profile: Frederick W. Smith. 6. Legal Issues for the Entrepreneur. Opening Profile: Daniel Schreiber. 7. The Business Plan. Opening Profile: Martha Stewart. 8. The Marketing Plan. Opening Profile: Michael S. Dell. 9. The Financial Plan. Opening Profile: Bill Porter. 10. The Organizational Plan. Opening Profile: Howard Schultz. Cases for Part 2. Part 3. Financing the New Venture. 11. Sources of Capital. Opening Profile: Walt Disney. 12. Informal Risk Capital and Venture Capital. Opening Profile: David Wetherell. Cases for Part 3. Part 4. Managing, Growing and Ending the New Venture. 13. Preparing for the New Venture Launch: Early Management Decisions. Opening Profile: Bryan and Jennifer Maxwell. 14. Managing Early Growth of the New Venture. Opening Profile: Bill Gross. 15. New Venture Expansion Strategies and Issues. Opening Profile: Tom Kitchin.
520 _aDesigned to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles to help illustrate successful and not-so-successful ventures.
650 0 _aNew business enterprises.
_911878
650 0 _aEntrepreneurship.
_911879
650 0 _aBusiness planning.
_911880
650 0 _aBusiness enterprises
_xFinance.
_911881
650 0 _aSuccess in business.
_911882
700 1 _aPeters, Michael P.
_911883
_ejoint author
906 _a7
_bcbc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2ddc
_cBK