000			01782cam a22003734a 4500
999			_c2950 _d2950
001			12706175
005			20210316145654.0
008			020315s2002 nyua b 001 0 eng d
010			_a 2002003744
020			_a0071379495
020			_a9780071379496
040			_aEG-NcFUE _cEG-NcFUE _dEG-NcFUE _erda
082	0	0	_a658.45 _221 _bA.P.P
100	1		_aArgenti, Paul A. _911889 _eauthor
245	1	4	_aThe power of corporate communication : _bcrafting the voice and image of your business / _cPaul Argenti, Janis Forman.
264		1	_aNew York : _bMcGraw-Hill, _c[2002]
264		4	_a©2002.
300			_avii, 294 pages : _billustrations ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references (p. 267-282) and index.
520			_aEffective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. This is a guide for mastering the art - and leveraging the power - of corporate communication.
650		0	_aCommunication in management. _911890
650		0	_aCorporations _xPublic relations. _911891
650		0	_aCommunication in organizations. _911892
700	1		_aForman, Janis. _911893 _ejoint author
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh041/2002003744.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2002003744.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK