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| 999 |
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| 001 | 12008271 | ||
| 005 | 20210318162155.0 | ||
| 008 | 000515s2001 mau b 001 0 eng d | ||
| 020 | _a0072312831 | ||
| 040 |
_aEG-NcFUE _cDLC _dEG-NcFUE _erda |
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| 082 | 0 | 0 |
_a658.514 _221 _bB.R.S |
| 100 | 1 |
_aBurgelman, Robert A. _912042 _eauthor |
|
| 245 | 1 | 0 |
_aStrategic management of technology and innovation / _cRobert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. |
| 250 | _aThird edition | ||
| 264 | 1 |
_aBoston : _bMcGraw-Hill/Irwin, _c[2001] |
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| 264 | 4 | _a©2001. | |
| 300 |
_axiii, 990 pages : _billustrations ; _c26 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aContenido: Integrating technology and strategy: a general Management perspective. -- Design and implementation of technology strategy: an evolutionary perspective. -- Enactment of technology strategy-developing a firm's innovative capabilities. -- Enactment of technology strategy-creating and implementing a development strategy. | |
| 520 | _aThis book continues its tradition of market leadership by using a combination of text, readings and cases to bring to life the latest research on these critical business challenges. | ||
| 650 | 0 |
_aTechnological innovations _xManagement. _912043 |
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| 650 | 0 |
_aNew products _xManagement. _912044 |
|
| 650 | 0 |
_aHigh technology industries _xManagement. _912045 |
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| 700 | 1 |
_aMaidique, Modesto A. _912046 _ejoint author |
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| 700 | 1 |
_aWheelwright, Steven C., _d1943- _912047 _ejoint author |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/00040689.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/00040689.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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