000 02117cam a22003854a 4500
999 _c2990
_d2990
001 12008271
005 20210318162155.0
008 000515s2001 mau b 001 0 eng d
020 _a0072312831
040 _aEG-NcFUE
_cDLC
_dEG-NcFUE
_erda
082 0 0 _a658.514
_221
_bB.R.S
100 1 _aBurgelman, Robert A.
_912042
_eauthor
245 1 0 _aStrategic management of technology and innovation /
_cRobert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright.
250 _aThird edition
264 1 _aBoston :
_bMcGraw-Hill/Irwin,
_c[2001]
264 4 _a©2001.
300 _axiii, 990 pages :
_billustrations ;
_c26 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and indexes.
505 0 _aContenido: Integrating technology and strategy: a general Management perspective. -- Design and implementation of technology strategy: an evolutionary perspective. -- Enactment of technology strategy-developing a firm's innovative capabilities. -- Enactment of technology strategy-creating and implementing a development strategy.
520 _aThis book continues its tradition of market leadership by using a combination of text, readings and cases to bring to life the latest research on these critical business challenges.
650 0 _aTechnological innovations
_xManagement.
_912043
650 0 _aNew products
_xManagement.
_912044
650 0 _aHigh technology industries
_xManagement.
_912045
700 1 _aMaidique, Modesto A.
_912046
_ejoint author
700 1 _aWheelwright, Steven C.,
_d1943-
_912047
_ejoint author
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/mh021/00040689.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/mh021/00040689.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK