000 00895pam a2200277 i 4500
999 _c3002
_d3002
001 818947
005 20210318125702.0
008 761023s1977 nyua b 001 0 eng
020 _a0884053482.
_a0884053377
040 _aEG-NcFUE
_cEG-NcFUE
_dEG-NcFUE
_erda
082 0 0 _a658.5
_221
_bH.R.P
100 1 _aHise, Richard T.
_912086
_4author
245 1 0 _aProduct/service strategy /
_cRichard T. Hise.
264 1 _a[New York] :
_bMason/Charter,
_c1977.
300 _axii, 305 pages :
_billustrations ;
_c21 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 0 _aPriorities in marketing series
504 _aIncludes bibliographical references and index.
650 0 _aProduct management.
_912087
650 0 _aNew products.
_912088
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK