| 000 | 01946nam a22003854i 4500 | ||
|---|---|---|---|
| 999 |
_c3014 _d3014 |
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| 001 | 14263326 | ||
| 005 | 20170326134744.0 | ||
| 008 | 060213s2007 njua f b 001 0 eng d | ||
| 010 | _a 2006004951 | ||
| 015 |
_aGBA669321 _2bnb |
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| 016 | 7 |
_a013530615 _2Uk |
|
| 020 | _a0131963341 | ||
| 020 | _a9780131963344 | ||
| 020 | _a9780131963344 | ||
| 035 | _a(OCoLC)ocm63808138 | ||
| 035 | _a(OCoLC)63808138 | ||
| 040 |
_aDLC _cDLC _dBAKER _dC#P _dUKM _dBTCTA _dYDXCP _dDLC _erda |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8 _222 _bW.R.M. |
| 100 | 1 |
_aWiner, Russell S. _912126 _eauther |
|
| 245 | 1 | 0 |
_aMarketing management / _cRussell S. Winer. |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2007. |
|
| 300 |
_axxix, 500 pages : _bcolor illustrations ; _c29 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references (p. 447-466) and indexes. | ||
| 505 | 0 | _aMarketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets. | |
| 650 | 0 |
_aMarketing _xManagement. _912127 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip068/2006004951.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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