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| 001 | 11875811 | ||
| 005 | 20210322133611.0 | ||
| 008 | 991223s2000 enka b 001 0 eng d | ||
| 020 | _a0754612678 | ||
| 040 |
_aDLC _cDLC _dEG-NcFUE _erda |
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| 082 | 0 | 0 |
_a658.8 _221 _bK.H.M |
| 100 | 1 |
_aKyambalesa, Henry. _912128 _eauthor |
|
| 245 | 1 | 0 |
_aMarketing in the 21st century : _bconcepts, challenges, and imperatives / _cHenry Kyambalesa. |
| 246 | 3 | _aMarketing in the twenty-first century | |
| 264 | 1 |
_aAldershot ; _aBurlington, USA : _bAshgate, _c[2000] |
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| 264 | 4 | _a©2000. | |
| 300 |
_axv, 320 pages : _billustrations ; _c23 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references (p. 273-291) and index. | ||
| 505 | 0 | _aChapter 1 THE MARKETING FUNCTION -- chapter 2 THE CHANGING BUSINESS ENVIRONMENT -- chapter 3 CULTURE IN CROSS-BORDER MARKETING -- chapter 4 THE JAPANESE CHALLENGE -- chapter 5 THE ROLE OF GOVERNMENTS. | |
| 520 | _a"This title was first published in 2000. Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out."--Provided by publisher. | ||
| 650 | 0 |
_aMarketing. _912129 |
|
| 650 | 0 |
_aMarketing _xManagement. _912130 |
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| 650 | 0 |
_aMarketing _xGovernment policy. _912131 |
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| 650 | 0 |
_aExport marketing. _912132 |
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| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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