000			02305nam a2200373 i 4500
999			_c3018 _d3018
001			15163132
005			20210322141746.0
008			080131s2007 at a f b 001 0 eng d
010			_a 2008360400
020			_a9780470814697 (pbk.)
020			_a0470814691
040			_aANL _beng _cDLC _dANL _dEG-NcFUE _erda
042			_alccopycat
082	0	4	_a658.8 _222 _bP.W.M.
100	1		_aPride, William M. _912139 _eauthor
245	0	0	_aMarketing : _bconcepts and strategies / _cWilliam M Pride , O C Ferrell
250			_aLibrary edition
264		1	_aBoston : _bHoughton Mifflin Co., _c[2006]
264		4	_a©2006.
300			_axxiv, 610, [99] pages : _bcolor illustrations, color maps ; _c29 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aPrevious ed.: 2006.
504			_aIncludes bibliographical references and indexes.
505	0		_aPart 1: Marketing and its environment -- 1. Marketing's role in business and society -- 2. Planning marketing strategies -- 3. The marketing environment, social responsibility and ethics -- 4. Market research and information systems -- Part 2: Target market selection and buyer behaviour -- 5. Target markets: segmentation and evaluation -- 6. Consumer buying behaviour -- 7. Business markets and buying behaviour -- Part 3: Product decisions -- 8. Product, branding and packaging concepts -- 9. Developing and managing goods and services -- Part 4: Pricing decisions -- 10. Pricing fundamentals -- 11. Pricing management -- Part 5: Place (distribution) decisions -- 12. Marketing channels and supply-chain management -- 13. Retailing and e-distribution -- Part 6: Promotion decisions -- 14. Integrated marketing communications -- 15. The promotion mix -- Part 7: Implementation -- 16. Marketing implementation and control.
520			_aThis Asia Pacific edition puts contemporary introductory marketing students on target with the answer to many marketing questions.
650		0	_aMarketing _912140
700	1		_aFerrell, O. C. _912141 _ejoint author
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK