000 01275nam a22003137i 4500
999 _c3019
_d3019
005 20210322141928.0
008 101024s2001 enk||||| |||| 00| 0 eng d
020 _a027364677X (pbk.)
040 _dFUE
_erda
_aEG-NcFUE
082 0 4 _221
_a658.8
_bA.D.M
100 1 _aAdcock, Dennis.
_912142
_eauthor
245 1 0 _aMarketing :
_bprinciples and practice /
_cDennis Adcock, Al Halborg, Caroline Ross.
250 _aFourth edition
_bDennis Adcock, Al Halborg, Caroline Ross.
264 1 _aHarlow :
_bFinancial Times/Prentice Hall,
_c2001.
300 _axiii, 534, [8] pages of plates :
_billustrations (some color) ;
_c25 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aThis new edition makes extensive use of articles from the Financial Times newspaper_Pref.
500 _aPrevious ed.: / by Dennis Adcock ... [et al.]. London : Financial Times/Pitman, 1998.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
_912143
650 0 _aMarketing
_xManagement.
_912144
700 1 _aHalborg, Al.
_912145
_ecorporate author
700 1 _aRoss, Caroline.
_912146
_ejoint author
710 2 _aFinancial Times Ltd.
_912147
_eCo-author
942 _2ddc
_cBK