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| 999 |
_c3020 _d3020 |
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| 001 | 14065500 | ||
| 005 | 20210322142223.0 | ||
| 008 | 050805s2007 maua f b 001 0 eng d | ||
| 010 | _a 2005053358 | ||
| 020 | _a9780073101200 (alk. paper) | ||
| 020 | _a0073101206 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dFUE _erda |
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| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 082 | 0 | 0 |
_a658.8 _222 _bB.W.M. |
| 100 | 1 |
_aBearden, William O., _d1945- _912148 _eauther |
|
| 245 | 1 | 0 |
_aMarketing : _bprinciples and perspectives / _cWilliam O. Bearden , Thomas N. Ingram, Raymond W. LaForge. |
| 250 | _aFifth edition | ||
| 264 | 1 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2007. |
|
| 300 |
_axxxvi, 588 pages ; _billustrations ; _c28 cm + _e1 computer disc (4 3/4 inch) |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart One: Marketing in a Dynamic Environment1.An Overview of Contemporary Marketing2.The Global Marketing Environment3.Marketing's Strategic Role in the OrganizationPart Two: Buying Behavior4.Consumer Buying Behavior and Decision Making5.Business to Business Markets and Buying BehaviorPart Three: Marketing Research and Market Segmentation6.Marketing Research and Decision Support Systems7.Market Segmentation and TargetingPart Four: Product and Service Concepts and Strategies8.Product and Service Concepts 9.Developing New Products and Services10.Product and Service StrategiesPart Five: Pricing Concepts and Strategies11.Pricing Concepts12.Price Determination and Pricing StrategiesPart Six: Marketing Channels and Logistics13.Marketing Channels14.Retailing15.Wholesaling and Logistics ManagementPart Seven: Integrated Marketing Communications16.An Overview of Marketing Communications17.Advertising and Public Relations18. Consumer and Trade Sales Promotion19.Personal Selling and Sales Management20.Direct Marketing CommunicationsAppendix A: Developing a Marketing Plan Appendix B: Applications of Mathematical and Financial Tools to Marketing Decisions | |
| 520 | _aHelps prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. This book presents the perspectives approach and concentrates on building customer equity. | ||
| 650 | 0 |
_aMarketing _zUnited States. _912149 |
|
| 700 | 1 |
_aIngram, Thomas N. _912150 _ejoint author |
|
| 700 | 1 |
_aLaForge, Raymond W. _912151 _ejoint author |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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