000			02281pam a2200313 i 4500
999			_c3030 _d3030
001			3980238
005			20180724142634.0
008			950731s1996 nyua b 001 0 eng
020			_a0471577480 (alk. paper)
040			_aDLC _cDLC _dDLC _bFUE _erda
082	0	0	_a658.84 _220 _bB.B.M
100	1		_aBerman, Barry. _912184 _eauthor
245	1	0	_aMarketing channels / _cBarry Berman.
264		1	_aNew York : _bWiley, _cc1996.
300			_axvi, 663, [60] pages : _billustrations (some col.) ; _c24 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and indexes.
505	0		_a AN OVERVIEW OF MARKETING CHANNELS. -- Marketing Channels: An Introduction. -- The Channel Environment. -- MAJOR CHANNEL MEMBERS. -- Retail Channel Members. -- Wholesale Channel Members. -- CHANNEL MANAGEMENT AND THE MARKETING MIX. -- Relationship Marketing and Customer Service. -- Physical Distribution Strategy in Channels. -- Market Research and Information Systems in Channels. -- Product Management Strategy in Channels. -- Pricing Strategy in Channels. -- Promotion Strategy in Channels. -- CHANNEL PLANNING, COORDINATION, AND ORGANIZATION. -- Channel Design and Selection. -- Administrative Structures in Marketing Channels. -- Channel Power: Conflict and Cooperation. -- Channels for Services and International Marketing. -- CHANNEL ASSESSMENT AND CONTROL. -- Evaluation of Channels. -- Appendices. -- Indexes.
520			_aEmphasizing the importance of strategic decision-making, this text explores the modern challenges of marketing through electronic means, such as the Information Superhighway. It uses a full complement of pedagogical aids to illustrate and explain the latest developments.
650		0	_aMarketing channels. _912185
650		0	_aMarketing _xManagement. _912186
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley037/95036680.html
856	4		_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix03/95036680.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBK