000			02986cam a22004094i 4500
999			_c3032 _d3032
001			12594515
005			20210328113006.0
008			011120s2002 enka b 001 0 eng d
020			_a0333733770 (hrdbk.)
020			_a0333733789 (pbk.)
040			_aDLC _cDLC _dEG-NcFUE _bFUE _erda
082	0	0	_a658.848 _221 _bB.S.I
100	1		_aBridgewater, Susan. _912190 _eauthor
245	1	0	_aInternational marketing relationships / _cSue Bridgewater and Colin Egan.
264		1	_aHoundmills, Basingstoke, Hampshire ; _aNew York : _bPalgrave, _c2002.
300			_axxii, 288 pages : _billustrations ; _c25 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
440		0	_aProfitable marketing relationships series _912191
504			_aIncludes bibliographical references and index.
505	0		_aList of Figures -- List of Maps -- List of Tables -- List of Boxes -- List of Case Studies -- Foreword -- Preface and Acknowledgements -- pt. I. Relationship and Network Perspectives on International Marketing -- 1. Theoretical Background: A Review of Relationship and Network Perspectives of Marketing -- pt. II. Macro-Level Context -- 2. The Cultural Environment -- 3. The Technological Context -- 4. The Economic and Political Context -- pt. III. International Marketing Strategies -- 5. International Marketing Strategy -- 6. Assessing Market Attractiveness -- 7. The Mode of International Operation -- 8. The Process of Internationalization -- pt. IV. The International Marketing Mix -- 9. International Pricing -- 10. Promotion -- pt. V. Regional Issues -- 11. The Americas -- 12. Europe -- 13. Asia-Pacific -- 14. Emerging Mega-Markets -- 15. Less Developed Markets -- pt. VI. International Marketing Organizations -- 16. International Marketing Organization -- Index.
520			_aThis text is designed for use on International Marketing courses taken by business studies, marketing and MBA students.Relationship and network marketing has become an important topic within business as firms realise the need to build and sustain relationships with their customers.
650		0	_aExport marketing. _912192
650		0	_aRelationship marketing. _912193
650		0	_aBrand name products. _912194
650		0	_aBusiness networks. _912195
650		0	_aStrategic alliances (Business) _912196
700	1		_aEgan, Colin. _912197 _ejoint author
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/hol051/2001058777.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/hol031/2001058777.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/hol031/2001058777.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK