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| 005 | 20210325100106.0 | ||
| 008 | 911119s1992 njua b 001 0 eng d | ||
| 020 |
_a0131430823 : _c$42.00 |
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| 020 | _a9780536588296 | ||
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_aEG-NcFUE _cDLC _dDLC _bFUE _erda |
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| 082 | 0 | 0 |
_a658.8 _220 _bC.J.C |
| 100 | 1 |
_aCzepiel, John A. _912198 _eauthor |
|
| 245 | 1 | 0 |
_aCompetitive marketing strategy / _cJohn A. Czepiel. |
| 264 | 1 |
_aEnglewood Cliffs, NJ : _bPrentice Hall, _c[1992] |
|
| 264 | 4 | _a©1992 | |
| 300 |
_axvii, 491 pages : _billustration ; _c25 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 440 | 4 |
_aThe Prentice-Hall series in marketing _912199 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _912200 |
|
| 650 | 0 |
_aStrategic planning. _912201 |
|
| 650 | 0 |
_aCompetition. _912202 |
|
| 650 | 0 |
_aTechnological innovations. _912203 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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