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_c3034 _d3034 |
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| 001 | 2104616 | ||
| 005 | 20210325100850.0 | ||
| 008 | 960212s1997 njuab f b 001 0 eng d | ||
| 010 | _a 96001649 | ||
| 020 | _a0132435101 (case) | ||
| 040 |
_aDLC _cDLC _dDLC _bFUE _erda |
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| 082 | 0 | 0 |
_a658.8 _220 _bK.P.M. |
| 100 | 1 |
_aKotler, Philip. _912204 _eauthor |
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| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler. |
| 250 | _aMillennium edition | ||
| 264 | 1 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c[2000] |
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| 264 | 4 | _a©2000. | |
| 300 |
_axxxii, 718, [32] pages : _bcolor illustration ; _c26 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 440 | 4 |
_aThe Prentice-Hall international series in marketing _912205 |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _a1. Defining Marketing for the 21st Century. 2. Adapting Marketing to the New Economy. 3. Building Customer Satisfaction, Value, and Retention. 4. Winning Markets through Market-Oriented Strategic Planning. 5. Gathering Information and Measuring Market Demand. 6. Scanning the Marketing Environment. 7. Analyzing Consumer Markets and Buyer Behavior. 8. Analyzing Business Markets and Business Buying Behavior. 9. Dealing with the Competition. 10. Identifying Market Segments and Selecting Target Markets. 11. Positioning and Differentiating the Market Offering through the Product Life Cycle. 12. Developing New Market Offerings. 13. Designing Global Market Offerings. 14. Setting the Product and Branding Strategy. 15. Designing and Managing Services. 16. Developing Price Strategies and Programs. 17. Designing and Managing Value Networks and Marketing Channels. 18. Managing Retailing, Wholesaling, and Market Logistics. 19. Managing Integrated Marketing Communications. 20. Managing Advertising, Sales Promotion, Public Relations, and Direct Marketing. 21. Managing the Sales Force. 22. Managing the Total Marketing Effort. | |
| 520 | _aThis text highlights cutting-edge developments in technological and global markets, adding to the information in previous editions. There is substantial information on the Internet, as well as chain management and customer relationship management. | ||
| 650 | 0 |
_aMarketing _xManagement. _912206 |
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| 650 | 0 |
_aMarketing. _912207 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
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