000			02187nam a22002894i 4500
999			_c3037 _d3037
001			13422201
005			20210325111821.0
008			031203s2005 ohua f b 001 0 eng d
010			_a 2003116072
020			_a0324221924 (pbk.)
040			_aDLC _cDLC _dFUE _erda
082	0	4	_221 _a658.8 _bB.L.C.
100	1		_aBoone, Louis E. _930073 _eauthor
245	1	0	_aContemporary marketing / _cLouis E. Boone , David L. Kurtz.
250			_aEleventh edition
264		1	_aMason, Ohio : _bThomson/South-Western, _c2005.
300			_ali, 599, [96] pages : _billustrations ; _c28 cm + _e4 computer disc (4 3/4 inch)
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and indexes.
505	0		_aPart 1. Designing customer-oriented marketing strategies -- Customer-driven marketing -- Strategic planning and the marketing process -- The marketing environment, ethics and social responsibility -- Global dimensions of marketing -- Part 2. Managing technology and information to achieve marketing success -- E-commerce: electronic marketing and the internet for Dot.com and brick-and-mortar marketers -- Relationship marketing and customer relationship management (CRM) -- Marketing research, decision-support systems and sales forecasting. Part 3. Market segmentation and customer behavior -- Market segmentation, targeting and positioning -- Consumer behavior -- Business-to-business (B2B) marketing. Part 4. Product strategy -- Product strategies -- Category and brand management, product identification and new-product planning. Part 5. Pricing strategy -- Price determination -- Managing the pricing function. Part 6. Distribution strategy -- Marketing channels, logistics and supply chain management -- Direct marketing and marketing resellers: retainers and wholesalers -- Promotional strategy -- Integrated marketing communications -- Advertising, sales promotion and public relations -- Personal selling and sales-force management.
650		0	_aMarketing. _930074
700	1		_aKurtz, David L. _930075 _ejoint author
942			_cBK _2ddc