| 000 | 01338nam a22003374i 4500 | ||
|---|---|---|---|
| 999 |
_c3038 _d3038 |
||
| 001 | 2157933 | ||
| 005 | 20210325112112.0 | ||
| 008 | 990419s2000 maua f b 001 0 eng d | ||
| 010 | _a 99030269 | ||
| 020 | _a0073656453 (alk. paper) | ||
| 040 |
_aEG-NcFUE _cDLC _dDLC _erda |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8 _221 _bM. |
| 245 | 0 | 0 |
_aMarketing / _cEric N. Berkowitz ... [et al.]. |
| 250 | _aSixth edition. | ||
| 264 | 1 |
_aBoston : _bIrwin/McGraw-Hill, _c[2000] |
|
| 264 | 4 | _a©2000. | |
| 300 |
_axxxii, 736 pages : _bcolor illustrations ; _c29 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 440 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _912218 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aInitiating the marketing process -- Understanding buyers and markets -- Targeting marketing opportunities -- Satisfying marketing opportunities -- Managing the marketing process. | |
| 650 | 0 |
_aMarketing. _912219 |
|
| 700 | 1 |
_aBerkowitz, Eric N. _912220 _eauthor |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||