| 000 | 03973cam a22004454i 4500 | ||
|---|---|---|---|
| 999 |
_c3041 _d3041 |
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| 001 | 14481789 | ||
| 005 | 20201022120720.0 | ||
| 008 | 060804s2008 maua b 001 0 eng d | ||
| 020 | _a9780073105970 (student edition : alk. paper) | ||
| 020 | _a007310597X (student edition : alk. paper) | ||
| 020 | _a9780073106090 (annotated instructor's edition : alk. paper) | ||
| 020 | _a0073106097 (annotated instructor's edition : alk. paper) | ||
| 020 | _a0071101365 | ||
| 020 | _a9780071101363 | ||
| 040 |
_aDLC _cDLC _dDLC _erda |
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| 082 | 0 | 0 |
_a650 _222 _bN.W.U |
| 100 | 1 |
_aNickels, William G. _912228 _eauthor |
|
| 245 | 1 | 0 |
_aUnderstanding business / _cWilliam G. Nickels, James M. McHugh, Susan M. McHugh. |
| 250 | _aEighth edition. | ||
| 264 | 1 |
_aBoston : _bMcGraw-Hill Irwin, _c2008. |
|
| 300 |
_apages _ccm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart 1 Business Trends: Cultivating a Business in Diverse, Global EnvironmentsChapter 1: Managing within the Dynamic Business Environment: Taking Risks and Making ProfitsChapter 2: How Economics Affects Business: The Creation and Distribution of WealthChapter 3: Competing in Global MarketsChapter 4: Demonstrating Ethical Behavior and Social ResponsibilityPart 2Business Ownership: Starting a Small BusinessChapter 5: Choosing a Form of Business OwnershipChapter 6: Entrepreneurship and Starting a Small BusinessPart 3Business Management: Empowering Employees to Satisfy CustomersChapter 7: Management, Leadership, and Employee EmpowermentChapter 8: Adapting Organizations to Today's MarketsChapter 9: Producing World-Class Goods and ServicesPart 4Management of Human Resources: Motivating Employees to Produce Quality Goods and ServicesChapter 10: Motivating Employees and Building Self-Managed TeamsChapter 11: Human Resource Management: Finding and Keeping the Best EmployeesChapter 12: Dealing with Employee-Management Issues and RelationshipsPart 5 Marketing: Developing and Implementing Customer-Oriented Marketing PlansChapter 13: Marketing: Building Customer RelationshipsChapter 14: Developing and Pricing Products and ServicesChapter 15: Distributing Products Quickly and EfficientlyChapter 16: Using Effective Promotional TechniquesPart 6 Managing Financial ResourcesChapter 17: Understanding Financial Information and AccountingChapter 18: Financial ManagementChapter 19: Securities Markets: Financing and Investing OpportunitiesChapter 20: Understanding Money, Financial Institutions and the Federal ReserveBonus Chapter A: Working Within the Legal Environment of BusinessBonus Chapter B: Using Technology to Manage InformationBonus Chapter C: Managing RiskBonus Chapter D: Managing Personal Finances | |
| 520 | _aAn introduction to business market, this book presents the insights and experiences of more than 500 professors. It provides a pedagogy that helps students understand the real business issues. | ||
| 650 | 0 |
_aIndustrial management. _912229 |
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| 650 | 0 |
_aBusiness. _912230 |
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| 650 | 0 |
_aBusiness _xVocational guidance. _912231 |
|
| 700 | 1 |
_aMcHugh, James M. _912232 _eauthor |
|
| 700 | 1 |
_aMcHugh, Susan M. _912233 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0618/2006025567.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0668/2006025567-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0737/2006025567-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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