000			02265cam a2200349 i 4500
999			_c3042 _d3042
001			13633217
005			20210328110836.0
008			040622s2002 enka b 001 0 eng d
020			_a0750653876
020			_a9780750653879
040			_aEG-NcFUE _cEG-NcFUE _dVCB _dDLC _erda
082	0	0	_a658.84 _221 _bM.M.N
100	1		_aMcDonald, Malcolm. _912234 _eauthor
245	1	4	_aThe new marketing : _btransforming the corporate future / _cMalcolm McDonald and Hugh Wilson.
264		1	_aOxford ; _aBoston : _bButterworth-Heinemann, _c2002.
300			_aviii, 230 pages : _billustrations ; _c25 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographic references and index.
505	0		_aPreface -- Ch. 1. The new marketing: drive the digital market or it will drive you -- Ch. 2. Building the future on solid foundations: defining markets and understanding value -- Ch. 3. Planning for market transformation: determining the value proposition -- Ch. 4. Making the future happen: communicating and delivering value -- Ch. 5. Staying on track: monitoring the value delivered -- Ch. 6. Avoiding pitfalls: implementation issues -- Ch. 7. Focusing on tomorrow's customer: future trends and the implications for marketing practice -- Index.
520			_aPresents a blueprint for the marketing process to address second-generation changes brought about by technological development and the associated 'information revolution'. This book focuses on: how marketing must integrate the interactive environment from the outset; how the choice of channels changes the offer and customer contact, among others.
650		0	_aInternet marketing. _912235
700	1		_aWilson, Hugh, _d1962- _912236 _ejoint author
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/els051/2004274702.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/els051/2004274702.html
856	4	2	_3Abstract _uhttp://repository.fue.edu.eg/xmlui/handle/123456789/4282
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK