000			02234cam a22003734i 4500
999			_c3043 _d3043
001			12851656
003			OSt
005			20180724142044.0
008			020712s2003 njua b 001 0 eng
020			_a0130352918
020			_a9780130352910
040			_aDLC _cDLC _dDLC _erda
082	0	0	_a658.84 _221 _bA.T.E
100	1		_aAlbert, Terri C. _912237 _eauthor
245	1	0	_aE-business marketing / _cTerri C. Albert, William B. Sanders.
264		1	_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2003.
300			_axv, 208 pages : _billustrations ; _c24 cm
336			_2rdacontent _atext
337			_aunmediated _2rdamedia
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references (p. 199-202) and index.
505		8	_aI. INTRODUCTION. 1. Overview of E-Business Marketing. 2. The Marketing Mix. 3. The Value Bubble. 4. A Communication Model for the Online Environment. II. CASES. 5. Case Study 1: Manufacturer of Specialty Engineering Products. 6. Case Study 2: Steel Manufacturer. 7. Case Study 3: Distributor. 8. Case Study 4: Utility Company. 9. Case Study 5: Not-for-Profit Trade Association. 10. Case Study 6: PoP Manufacturer. 11. Case Study 7: Insurance. 12. Case Study 8: Financial Services. III. EVALUATION METHODOLOGY AND RESEARCH IN E-BUSINESS. 13. Case Study Analysis. 14. Researching E-Business.
520			_aDesigned to bridge the gap between the science of e-Business marketing and its practice, this text provides a conceptual framework that's complemented with applications. It is useful for undergraduate courses in Marketing on the Internet and undergraduate/MBA courses in e-commerce and e-Business Foundations.
650		0	_aInternet marketing. _912238
650		0	_aTelemarketing. _912239
650		0	_aElectronic commerce. _912240
650		0	_aInternet marketing _vCase studies. _912241
650		0	_aTelemarketing _vCase studies. _912242
650		0	_aElectronic commerce _vCase studies. _912243
700	1		_aSanders, William B., _d1944- _912244 _esecond author
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK