| 000 | 01686nam a22002894i 4500 | ||
|---|---|---|---|
| 999 |
_c3046 _d3046 |
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| 001 | 12362855 | ||
| 005 | 20210328103524.0 | ||
| 008 | 010329s2002 ohua f b 001 0 eng d | ||
| 010 | _a 2001031095 | ||
| 020 | _a0324074506 (alk. paper) | ||
| 040 |
_aDLC _cEG-NcFUE _dEG-NcFUE _erda |
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| 082 | 0 | 0 |
_a658.83 _221 _bS.A.M |
| 100 | 1 |
_aShao, Alan T. _912250 _eauthor |
|
| 245 | 1 | 0 |
_aMarketing research : _ban aid to decision making / _cAlan T. Shao. |
| 250 | _aSecond edition | ||
| 264 | 1 |
_aCincinnati, Ohio : _bSouth-Western/Thomson Learning, _c[2002] |
|
| 264 | 4 | _a©2002 | |
| 300 |
_axxiii, 610 pages : _billustrations ; _c28 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aHow does marketing research affect your daily life? With Marketing Research: An Aid to Decision Making, 2e, students find out how marketing research processes and results lead to the marketing decisions that impact their daily lives. This book also teaches students about the important issues and methods involved in conducting marketing research, and then using the findings to manipulate the marketing mix to meet customer needs. Reviews of statistics and key marketing concepts help students brush up on the basics as they learn more about the marketing research tools and uses. A strong Internet focus keeps students in touch with the latest marketing research technologies. Students also learn how to effectively use the Internet to gather market research data more quickly and efficiently. | ||
| 650 | 0 | _aMarketing research. | |
| 942 |
_cBK _2ddc |
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