000			04303pam a2200325 i 4500
999			_c3047 _d3047
001			582048
005			20210328105009.0
008			900530s1991 njua b 001 0 eng d
020			_a0136604404
040			_aDLC _cEG-NcFUE _dEG-NcFUE _erda
082	0	0	_a658.8342 _221 _bK.H.P
245	0	0	_aPerspectives in consumer behavior / _c[edited by] Harold H. Kassarjian, Thomas S. Robertson.
250			_aFourth edition
264		1	_aEnglewood Cliffs, N.J. : _bPrentice Hall, _c1991.
300			_aviii, 616 pages : _billustrations ; _c24 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aPreviously published: Glenview, Ill. : Scott, Foresman, c1989.
504			_aIncludes bibliographical references and indexes.
505	0		_aShopping for appliances : consumers' strategies and patterns of information search / William L. Wilkie, Peter R. Dickson -- Consumer perceptions of price, quality, and value : a means-end model and synthesis of evidence / Valarie A. Zeithaml -- The effects of product class knowlege on information search behavior / Merrie Brucks -- Subliminal advertising : what you see is what you get / Timothy E. Moore -- Consumer decision making-- fact or fiction? / Richard W. Olshavsky, Donald H. Granbois -- Memory and attentional factors in consumer choice : concepts and research methods / John G. Lynch, Jr., Thomas K. Srull -- A behavior modification perspective on marketing / Walter R. Nord, J. Paul Peter -- The effects of music in advertising on choice behavior : a classical conditioning approach / Gerald J. Gorn -- The framing of decisions and the psychology of choice / Amos Tversky, Daniel Kahneman -- Constructive processes in consumer choice / James R. Bettman, Michel A. Zins -- Effects of prior knowledge and esxperience and phase of the choice process on consumer decision processes : a protocol analysis / James R. Bettman, C. Whan Park -- Consumer knowledge : effects on evaluation strategies mediating consumer judgments / Mita Sujan -- Activation research : psychobiological approaches in consumer research / Werner Kroeber-Riel -- Affective and cognitive factors in preferences / Robert B. Zajonc, Hazel Markus -- Mood states and consumer behavior : a critical review / Meryl Paula Gardner -- Personality and consumer behavior : an update / Harold H. Kassarjian, Mary Jane Sheffet -- The experiential aspects of consumption : consumer fantasies, feelings and fun / Morris B. Holbrook, Elizabeth C. Hirschman -- The role of attitude theory in marketing / Richard J. Lutz -- Central and peripheral routes to advertising effectiveness : the moderating role of involvement / Richard E. Petty, John T. Cacioppo, David Schumann -- Recent attribution research in consumer behavior : a review and new directions / Valerie S. Folkes -- Economic psychology / W. Fred van Raaij -- The role of family communication in consumer socialization of children and adolescents / George P. Moschis -- Joint decisions in home purchasing : a muddling-through process / C. Whan Park -- Reference group influence on product and brand purchase decisions / William O. Bearden, Michael J. Etzel -- Effects of group pressure upon the modification and distortion of judgments / Solomon E. Asch -- A propositional inventory for new diffusion research / Hubert Gatignon, Thomas S. Robertson -- The continuing significance of social class to marketing / Richard P. Coleman -- The sacred and the profane in consumer behavior : theodicy on the odyssey / Russell W. Belk, Melanie Wallendorf, John F. Sherry, Jr. -- Primitive aspects of consumption in modern American society / Elizabeth C. Hirschman -- Culture and consumption : a theoretical account of the structure and movement of the cultural meaning of consumer goods / Grant McCracken -- Body ritual among the Nacirema / Horace Miner.
650		0	_aConsumer behavior. _912252
650		0	_aMarketing. _912253
700	1		_aKassarjian, Harold H. _912254 _eauthor
700	1		_aRobertson, Thomas S. _912255 _ejoint author
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBK