000 02471cam a22004214i 4500
999 _c3049
_d3049
001 14095139
003 EG-NcFUE
005 20210328105232.0
008 050901s2007 maua b 001 0 eng d
020 _a0073101370 (book : alk. paper)
020 _a0073261548 (book & CDROM)
020 _a9780073101378
020 _a9780071109154
035 _a(OCoLC)ocm61458393
040 _aEG-NcFUE
_cEG-NcFUE
_dYDX
_dBAKER
_dDLC
_erda
082 0 0 _a658.8342
_222
_bH.D.C
100 1 _aHawkins, Del I.
_912259
_eauthor
245 1 0 _aConsumer behavior :
_bbuilding marketing strategy /
_cDel I. Hawkins, David L. Mothersbaugh, Roger J. Best.
250 _aTenth edition
264 1 _aBoston :
_bMcGraw-Hill/Irwin,
_c[2007]
264 4 _a©2007.
300 _axxiv, 790 pages :
_bcolor illustrations ;
_c27 cm +
_e1 computer disc (4 3/4 inch)
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and indexes.
520 _aConsumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
650 0 0 _aConsumer behavior
_zUnited States.
_912260
650 0 0 _aMarket surveys
_zUnited States.
_912261
650 0 0 _aConsumer behavior
_zUnited States
_vCase studies.
_912262
700 1 _aMothersbaugh, David L.
_912263
_ejoint author
700 1 _aBest, Roger J.
_912264
_ejoint author
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK