| 000 | 01260nam a22002657i 4500 | ||
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| 999 |
_c3051 _d3051 |
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| 005 | 20210325163827.0 | ||
| 008 | 101024s2000 enk||||| |||| 00| 0 eng d | ||
| 020 | _a0333801598 | ||
| 040 |
_dFUE _erda _aEG-NcFUE |
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| 082 | 0 | 4 |
_221 _a658.812 _bC.R.M |
| 100 | 1 |
_aCartwright, Roger. _912269 _eauthor |
|
| 245 | 1 | 0 |
_aMastering customer relations / _cRoger I. Cartwright. |
| 264 | 1 |
_aBasingstoke : _bMacmillan, _c2000. |
|
| 300 |
_ax, 238 pages ; _c24 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 490 | 0 | _aMacmillan master series | |
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aAcknowledgements.- List of Figures.- Preface.- Introduction.- Who is the Customer.- Value for Money.- Customer Loyalty.- Complaints and Recovery.- Legal Aspects.- Customer Care and New Technologies.- Relationships.- Public Relations.- Customer Service in Action.- Developing a Customer Relations Strategy.- Bibliography.- Index. | |
| 520 | _aThis book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care. | ||
| 650 | 0 |
_aCustomer relations. _912270 |
|
| 942 |
_2ddc _cBK |
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