| 000 | 02829cam a2200409 i 4500 | ||
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_c3057 _d3057 |
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| 001 | 12984756 | ||
| 005 | 20210328105756.0 | ||
| 008 | 021029s2004 maua b 001 0 eng d | ||
| 020 | _a0072537140 (alk. paper) | ||
| 020 | _a0071214267 (international : alk. paper) | ||
| 020 | _a9780071247092 | ||
| 040 |
_aDLC _cEG-NcFUE _dEG-NcFUE _erda |
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| 082 | 0 | 0 |
_a658.8342 _221 _bA.E.C |
| 100 | 1 |
_aArnould, Eric J. _912290 _eauthor |
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| 245 | 1 | 0 |
_aConsumers / _cEric Arnould, Linda Price, George Zinkhan. |
| 250 | _aSecond edition | ||
| 264 | 1 |
_aBoston : _bMcGraw-Hill/Irwin, _c[2005] |
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| 264 | 4 | _a©2005 | |
| 300 |
_axxv, 845, [22] pages : _bcolor illustrations ; _c27 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _912291 |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aPart 1: An Overview of Consumer Behavior 1 Introduction:The World of Consumers 2 The Changing World of Consumption 3 The Meaning and Nature of Culture 4 Consumption Meanings Part 2: Marketing Decisions and Consumer Behavior 5 Consumer Behaviors and Marketing Strategies 6 Learning About Consumers Part 3: Consumer Decision Making and Acquisition 7 Consumer Motives, Goals, and Involvement 8 Perception: Worlds of Sensations 9 Experience, Learning and Knowledge 10 Consumer Attitudes, Judgements, and Decisions 11 Purchase and Alternatives to Purchase Part 4: Social Context and Consumption 12 Economic and Social Segments 13 Organizational and Household Behaviors 14 Interpersonal Influence 15 Consumer Attitudes and Decisions 16 Acquiring ThingsPart 5: Postacquistion 17 Consumer Innovation 18 Consumer Satisfaction 19 Disposal, Recycling and Reuse | |
| 520 | _a"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples | ||
| 650 | 0 |
_aConsumer behavior. _912292 |
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| 650 | 0 |
_aConsumer behavior _zUnited States. _912293 |
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| 700 | 1 |
_aPrice, Linda. _912294 _ejoint author |
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| 700 | 1 |
_aZinkhan, George M. _q(George Martin) _912295 _ejoint author |
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| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh031/2002041065.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh031/2002041065.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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_2ddc _cBK |
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