| 000 | 01721nam a22002777i 4500 | ||
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| 005 | 20180724111551.0 | ||
| 008 | 101024s2000 ENK||||| |||| 00| 0 eng d | ||
| 020 | _a0333776739 | ||
| 040 |
_dFUE _erda |
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| 082 | 0 | 0 |
_221 _a658.827 _bC.R.F |
| 245 | 0 | 4 |
_aThe future of brands : _btwenty-five visions / _cedited by Rita Clifton and Esther Maughan. |
| 264 | 1 |
_aBasingstoke : _bMacmillan Press, _c2000. |
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| 300 |
_axv, 112 pages : _bports.s. ; _c27 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aIncludes index. | ||
| 505 | 0 | _aThe book includes visions of the future of branding by 25 leading international opinion formers. The introduction, conclusion, expert commentary and updated league tables are written by Interbrand Newell and Sorrell. The vision chapters are: Howard Schultz Karl-Heinz Kalbfell Will Hutton Mike Clasper Marieke van der Werf Paul Smith Thomas Carr Sepp Blatter Rita Karakas Geoffrey Lamb Steve Jones Sang Jin Park Patrick Gournay Lynne Franks Kyle Shannon Michael Perry Spike Lee Lee Clow Sandra Dawson David Puttnam Graham Mackay Jorge Cardenas Jo Harlow Gary Lyon Deepak Chopra | |
| 520 | _aBrands have become an important part of everyday life and feature strongly in the value and strategy of companies. In this volume, leading international opinion formers from many different fields give their visions of the future of brands. | ||
| 650 | 0 |
_aBrand name products _vCase studies. _916683 |
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| 650 | 0 |
_aBrand name products _xMarketing. _916684 |
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| 650 | 0 |
_aBrand name products _xForecasting. _916685 |
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| 700 | 1 |
_aClifton, Rita. _916686 _eauthor |
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| 700 | 1 |
_aMaughan, Esther. _916687 _esecond author |
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| 942 |
_cBK _2ddc |
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