000			02155cam a22003614i 4500
999			_c3060 _d3060
001			12462382
003			OSt
005			20190508092725.0
008			010706s2001 nyua b 001 0 eng
020			_a033394769X (hardcover)
020			_a9780333947692
040			_aDLC _cDLC _dDLC _erda
042			_apcc
082	0	0	_a658.827 _221 _bM.H.B
245	0	0	_aBranding @ the digital age / _cedited by Herbert M. Meyers and Richard Gerstman.
246	3		_aBranding at the digital age
264		1	_aNew York : _bPalgrave, _c2001.
300			_axii, pages : _billustrations ; _c24 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	8		_aIntroduction The Internet Explosion From Retailing to E-tailing E-retailing: A Look Ahead Web Brands The Strategic Role of E-branding The Strategic Role of Packaging Package Design for Web Viewing Interactive Consumer Research Interfacing with the Consumer Interfacing with Advertising Brand Identity and the Law A Look Ahead
520			_aBrands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
650		0	_aInternet marketing. _912305
650		0	_aBranding (Marketing) _912306
700	1		_aMeyers, Herbert M. _912307 _eCo-author
700	1		_aGerstman, Richard. _912308 _eCo-author
856			_3Abstract _uhttp://repository.fue.edu.eg/xmlui/handle/123456789/4284
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK