| 000 | 01964cam a22003734i 4500 | ||
|---|---|---|---|
| 999 |
_c3061 _d3061 |
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| 001 | 13101181 | ||
| 005 | 20210328103304.0 | ||
| 008 | 030224s2003 enka b 001 0 eng d | ||
| 020 | _a1403903875 | ||
| 020 | _a9781403903877 | ||
| 040 |
_aDLC _cEG-NcFUE _dEG-NcFUE _erda |
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| 082 | 0 | 0 |
_a658.827 _221 _bS.M.A |
| 100 | 1 |
_aSherrington, Mark. _912309 _eauthor |
|
| 245 | 1 | 0 |
_aAdded Value : _bthe alchemy of brand-led growth / _cMark Sherrington. |
| 264 | 1 |
_aBasingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2003. |
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| 300 |
_axvi, 208 pages : _billustrations ; _c25 cm |
||
| 336 |
_2rdacontent _6text _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPrologue -- Insight -- Ideas -- Innovation -- Impact -- Investment Return -- Style. | |
| 520 | _aThis book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. With the use of many examples and case studies the author shows how the five I's process--Insight, Ideas, Innovation, Impact, and Investment Return--can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success. | ||
| 610 | 2 | 0 |
_aAdded Value (Firm) _912310 |
| 650 | 0 |
_aBrand name products. _912311 |
|
| 650 | 0 |
_aBrand name products _xMarketing. _912312 |
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| 650 | 0 |
_aValue added. _912313 |
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| 650 | 0 |
_aCorporations _xGrowth. _912314 |
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| 856 | 4 | 2 |
_3Abstract _uhttp://repository.fue.edu.eg/xmlui/handle/123456789/4285 |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/hol032/2003043143.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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