| 000 | 02661cam a22003494i 4500 | ||
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| 999 |
_c3062 _d3062 |
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| 001 | 12336458 | ||
| 005 | 20210325164056.0 | ||
| 008 | 010306s2001 maua b 001 0 eng d | ||
| 020 | _a1578512050 (alk. paper) | ||
| 020 | _a9781578512058 | ||
| 040 |
_aEG-NcFUE _cDLC _dDLC _erda |
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| 082 | 0 | 0 |
_a658.812 _221 _bR.F.L |
| 100 | 1 |
_aReichheld, Frederick F. _912315 _eauthor |
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| 245 | 1 | 0 |
_aLoyalty rules! : _bhow today's leaders build lasting relationships / _cFrederick F. Reichheld. |
| 264 | 1 |
_aBoston : _bHarvard Business School Press, _c[2001] |
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| 264 | 4 | _a©2001 | |
| 300 |
_axiii, 213 pages : _billustrations ; _c24 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aIn this provocative yet practical book, Fred Reichheld argues that loyalty provides the acid test for leadership in today's volatile business environment, and that most leaders deserve failing grades. In fact, the author is quick to highlight that less than half of today's employees believe their company deserves their loyalty. Reichheld's 1996 international bestseller, The Loyalty Effect, set out his theory and convincingly established the link between loyalty and bottom-line profits. In Loyalty Rules!, he moves from theory to practice, using vivid stories from many of today's most successful companies to illustrate how superior leaders create networks of mutually beneficial, trust-inspiring partnerships between customers, employees, suppliers, and investors. Reichheld's research demonstrates that effective leaders build relationships upon six bedrock principles of loyalty: Play to win/win: profiting at the expense of partners is a short cut to a dead end; Be picky: membership is a privilege; Keep it simple: complexity is the enemy of speed and flexibility; Reward the right results: worthy partners deserve worthy goals; Listen hard and talk straight: long-term relationships require honest, two-way communication and learning; and Preach what you practice: actions often speak louder than words but together, they are unbeatable. | ||
| 650 | 0 |
_aCustomer loyalty. _912316 |
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| 650 | 0 |
_aCustomer relations. _912317 |
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| 650 | 0 |
_aEmployee loyalty. _912318 |
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| 650 | 0 |
_aLeadership. _912319 |
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| 856 |
_3Abstract _uhttp://repository.fue.edu.eg/xmlui/handle/123456789/4286 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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