000			01989nam a22003137i 4500
999			_c3064 _d3064
005			20210325151013.0
008			101024s2000 enk||||| |||| 00| 0 eng d
020			_a0333946014 (pbk.)
040			_dFUE _erda _aEG-NcFUE
082	0	4	_221 _a658.8002854678 _bD.M.E
100	1		_aDe Kare-Silver, Michael. _912325 _eauthor
245	1	0	_aE-shock : _bthe new rules : e-strategies for retailers and manufacturers / _cMichael De Kare-Silver.
250			_aNew edition.
264		1	_aBasingstoke : _bPalgrave, _c2000.
300			_axiv,335 pages ; _c24 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aPrevious ed.: published as E-shock 2000.
505	0		_aThe New Rules for e-Commerce Success Overview; the Key Conclusions Definitions and Consumer Trends Learning From the Pioneers in Electronic Selling Future Growth of Electronic Shopping: Look Out for 2005! The ES Test: How to Tell How Much Your Business is Going to be Affected How can Retailers Respond ? Ten Strategic Options for Retailers The Store of the Future Rapidly Improving Technology meets Growing Consumer Demand The World is Changing: Assets to Knowledge Structural Difficulties with the Internet will be Overcome How Can Manufacturers Respond ? Manufacturers' Ten Strategic Options The New Marketing Imperatives: Marketing in the Electronic Age Setting the Strategy and Mobilising the Organisation The Next Wave of Electronic Shopping Appendices
520			_ae-shock and e-shock 2000 proved themselves to be landmark books that revolutionised the way major retailers and manufacturers look at the strategic opportunities for e-commerce.
650		0	_aElectronic commerce. _912326
650		0	_aInternet marketing. _912327
650		0	_aBusiness enterprises _xComputer networks. _912328
650		0	_aWorld Wide Web. _912329
700	1		_aDe Kare-Silver, Michael. _tE-shock 2000. _912330 _ejoint author
942			_2ddc _cBK