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| 001 | 653598 | ||
| 005 | 20210325115038.0 | ||
| 008 | 940802s1995 nyua f b 001 0 eng d | ||
| 010 | _a 94029888 | ||
| 020 | _a0471309567 (pbk. : acidfree paper) | ||
| 040 |
_aEG-NcFUE _cDLC _dDLC _erda |
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| 082 | 0 | 0 |
_a658.8 _220 _bA.D.S. |
| 100 | 1 |
_aAaker, David A. _912340 _eauthor |
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| 245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker. |
| 250 | _aFourth edition | ||
| 264 | 1 |
_aNew York : _bWiley, _c[1995] |
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| 264 | 4 | _a©1995. | |
| 300 |
_axv, 379 pages : _billustrations ; _c23 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aBusiness Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. EXTERNAL ANALYSIS. Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis. INTERNAL ANALYSIS. Self-Analysis. Portfolio Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Obtaining an SCALow Cost, Focus, and the Preemptive Move. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Mature Markets. Global Strategies. IMPLEMENTATION AND THE PLANNING PROCESS. Implementing the Strategy. Formal Planning Systems. Appendix. Index. | |
| 520 | _aRelevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company. | ||
| 650 | 0 | 0 |
_aMarketing _xManagement. _912341 |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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