| 000 | 02536nam a2200349 i 4500 | ||
|---|---|---|---|
| 999 |
_c3069 _d3069 |
||
| 001 | 12615961 | ||
| 005 | 20170403124247.0 | ||
| 007 | t| | ||
| 008 | 011210s2001 ctugr pf 001 0 eng d | ||
| 010 | _a 00214807 | ||
| 037 |
_bDushkin/McGraw-Hill Publishers, 530 Old Whitfield St., Guilford, CT 06437 _c$14.75 (single issue) |
||
| 040 |
_aNSDP _cNSDP _dInU _dDLC _dOCoLC _erda |
||
| 043 | _an-us--- | ||
| 082 | 1 | 0 |
_a658.8 _221 _bT. |
| 245 | 0 | 0 |
_aTaking sides : _pClashing views on controversial issues in marketing / _cselected, edited, with introductions by Barton Macchiette , Abhijit Roy. |
| 246 | 3 | 0 | _aClashing views on controversial issues in marketing |
| 246 | 3 | 0 | _aIssues in marketing |
| 250 | _aFirst edition | ||
| 264 | 1 |
_aGuilford, CT : _bMcGraw-Hill/Dushkin, _cc2001. |
|
| 300 |
_axvi, 388 pages : _billustrations ; _c24 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 490 | 1 | _aTaking sides | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aDoes marketing have appropriate boundaries? -- Is the practice of multilevel marketing legitimate? -- Has the "keep it simple" concept become "all change, all the time"? -- Is relationship marketing a tenable concept? -- Does cause-related marketing benefit all stakeholders? -- Is mass customization the wave of the future? -- Are outrageous prices inhibiting consumer access to life-sustaining drugs? -- Will e-commerce eliminate traditional intermediaries? -- Is communications technology "death of the salesman"? -- The new marketing paradigm shift : are consumers dominating the balance of power in the marketplace? -- Is the traditional development of brand loyalty dying? -- Is "extreme sports" marketing risk and thrill seeking to society? -- Should classrooms be commercial-free zones? -- Should marketers target vulnerable groups? -- Is generational segmentation an effective marketing strategy? -- Is the marketing of online degree programs a threat to traditional education? -- Are marketers culpable for America's culture of violence? -- Should alcohol advertising be regulated further? -- Is it appropriate for the government to market lotteries? -- Is political marketing essentially buying politicians? | |
| 650 | 0 |
_aMarketing _xSocial aspects _zUnited States. _916053 |
|
| 650 | 0 |
_aMarketing _xMoral and ethical aspects _zUnited States. _916054 |
|
| 700 | 1 |
_aMacchiette, Barton. _916055 _eeditor |
|
| 700 | 1 |
_aRoy, Abhijit, _d1961- _916056 _eeditor |
|
| 942 |
_cBK _2ddc |
||