000			03396nam a2200349 i 4500
999			_c3076 _d3076
001			12082520
005			20180724161034.0
008			000627s2001 nyuab f b 001 0 eng d
010			_a 00043585
020			_a0471372897 (cloth : alk. paper)
040			_aDLC _cDLC _dDLC _erda
082	0	0	_a658.848 _221 _bK.M.G.
100	1		_aKotabe, Masaaki. _912374 _eauthor
245	1	0	_aGlobal marketing management / _cMasaaki Kotabe , Kristiaan Helsen.
250			_aSecond edition
264		1	_aNew York : _bWiley, _cc2001.
300			_axxiv, 739 pages, 12 pages of plates : _billustrations (some color), maps ; _c26 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and indexes.
505	0		_aGlobalization -- Globalization Imperative -- Why Global Marketing is Imperative -- Globalization of Markets and Competition -- Evolution of Global Marketing -- The Impact of Economic Geography and Climate on Global Marketing -- The Impact of the Internet on Global Marketing -- Global Marketing Environment -- Global Economic Environment -- Intertwined World Economy -- Country Competitiveness -- Evolution of Cooperative Global Trade Agreements -- U.S. Position in Foreign Direct Investment and Trade -- Information Technology and the Changing Nature of Competition -- Regional Economic Arrangements -- Multinational Corporations -- Global Financial Environment -- Historical Role of the U.S. Dollar -- Development of Today's International Monetary System -- Foreign Exchange and Foreign Exchange Rates -- Balance of Payments -- The Asian Financial Crisis -- Marketing in Euro-Land -- Global Cultural Environment -- Defining Culture -- Elements of Culture -- Cross-Cultural Comparisons -- Adapting to Foreign Cultures -- Culture and the Marketing Mix -- Organizational Cultures -- Cross-Cultural Negotiations -- Political and Legal Environment -- Political Environment--Individual Governments -- Political Environment--Social Pressures and Political Risk -- International Agreements -- International Law and Local Legal Environment -- Issues Transcending National Boundaries -- Development of Competitive Marketing Strategy -- Global Marketing Research -- Research Problem Formulation -- Secondary Global Marketing Research.
520			_aThe ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (inter–national) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross– functional approach to the business operation.
650		0	_aExport marketing _xManagement. _912375
650		0	_aInternational business enterprises _xManagement. _912376
700	1		_aHelsen, Kristiaan. _912377 _esecond author
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley034/00043585.html
856	4		_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix05/00043585.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK