000			02318nam a22003494i 4500
999			_c3078 _d3078
001			12393677
005			20180724153201.0
008			010427s2001 nyuab f b 001 0 eng d
010			_a 2001032785
020			_a0333960289 (hardcover)
040			_aDLC _cDLC _dDLC _erda
042			_apcc
082	0	0	_a658.84 _221 _bG.A.Q.
100	1		_aGriffiths, Alan, _d1944- _912381 _eauthor
245	1	0	_aQuicksilver companies : _bthe battle for the online consumer / _cby Alan Griffiths.
264		1	_aNew York : _bPalgrave, _c2001.
300			_axii, 179 pages : _billustrations, map ; _c25 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and (p. 171-172) index.
505	0		_a The battle for the online consumer; how online has changed the way in which business competes; the battle for the online consumer and how to win it; online business checks; timing; place; team; presenting your strategy; exploiting the eighty per cent; fulfilling the expectations of the online consumer; reasons online businesses don't make it; the next wave of online businesses -- what successful e-businesses will look like and where they will be; using competitive advantage to make money.
520			_aThe most difficult but most exciting aspect of online business is that there are no rules. Everyone has a business plan, but the real secret is being able to re-write it and change shape, again and again, as you interact with your customers. The victors in the online battle are those that can provide instant gratification, by anticipating their customers' needs and by being flexible enough to remain one step ahead.
650		0	_aInternet marketing. _912382
650		0	_aElectronic commerce. _912383
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/hol058/2001032785.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/hol052/2001032785.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/hol051/2001032785.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK