000			01874cam a22003494i 4500
999			_c3084 _d3084
001			12602896
005			20210328111535.0
008			011129s2002 nyua b 001 0 eng d
020			_a0333949137 (cloth)
040			_aDLC _cEG-NcFUE _dEG-NcFUE _erda
082	0	0	_a658.84 _221 _bR.J.E
100	1		_aRowley, J. E. _912405 _eauthor
245	1	0	_aE-business : _bprinciples and practice / _cJennifer Rowley.
264		1	_aNew York : _bPalgrave, _c[2002]
264		4	_a©2002.
300			_axiv, 266 pages : _billustrations ; _c26 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction - Frameworks for e-business - Technologies - Web-site Design and Searching - Creating an e-presence - Serving Customers - Online Communities - The e-business Enterprise - e-business Strategy - Protecting Online Communities and Societies
520			_aThis text offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organizational studies.
650		0	_aBusiness _xData processing. _912406
650		0	_aElectronic commerce. _912407
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/hol051/2001059006.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/hol031/2001059006.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/hol031/2001059006.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK