000			02980cam a22003494i 4500
999			_c3085 _d3085
001			13273454
005			20210328121318.0
008			030714s2004 maua b 001 0 eng d
020			_a032120056X
040			_aDLC _cEG-NcFUE _dEG-NcFUE _erda
082	0	0	_a658.872 _222 _bL.K.E
100	1		_aLaudon, Kenneth C., _d1944- _912408 _eauthor
245	1	0	_aE-commerce : _bbusiness, technology, society / _cKenneth C. Laudon, Carol Guercio Traver.
250			_aSecond edition
264		1	_aBoston : _bPearson/Addison Wesley, _c[2004]
264		4	_a©2004.
300			_a1 volume (various pagings) : _bcolor illustrations ; _c24 cm
336			_2rdacontent _6text _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aI. INTRODUCTION TO E-COMMERCE. 1. The Revolution is Just Beginning. 2. E-commerce Business Models and Concepts. II. TECHNOLOGY INFRSTRUCTURE FOR E-COMMERCE. 3. The Internet and World Wide Web: E-Commerce Infrastructure. 4. Building an E-commerce Web Site. 5. Security and Encryption. 6. E-Commerce Payment Systems. III. BUSINESS CONCEPTS AND SOCIAL ISSUES. 7. E-commerce Marketing Concepts. 8. E-commerce Marketing Communications. 9. Social, Legal and Ethical Issues in E-commerce. IV. E-COMMERCE IN ACTION. 10. Retailing on the Web. 11. Online Service Industries. 12. B2B E-commerce Supply Chain Management and Collaborative Commerce. 13. Auctions, Portals and Communities. 14. Online Content Providers: Digital Media.
520			_aE-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. The LearnE-Commerce website (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. This Web site is a portal to the E-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about E-commerce.
650		0	_aElectronic commerce. _912409
650		0	_aInternet marketing. _912410
650		0	_aInformation technology. _912411
700	1		_aTraver, Carol Guercio. _912412 _ejoint author
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK