000			03846cam a2200337 i 4500
999			_c3087 _d3087
001			3452914
005			20200910131854.0
008			921104s1992 ctua b 001 0 eng
020			_a0963394703
040			_aEG-NcFUE _cEG-NcFUE _dEG-NcFUE _erda _beng
043			_an-us---
082	0	0	_a659.2 _220 _bB.J.S
100	1		_aBudd, John F., _d1923- _912415 _eauthor
245	1	0	_aStreet smart public relations / _cby John F. Budd, Jr.
250			_aFirst edition
264		1	_aLakeville, Conn. : _bTurtle Pub. Co., _c[1992]
264		4	_c©1992
300			_av, 148 pages : _billustrations ; _c27 cm
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references (141-145) and index.
505	0		_aContents 1. What Is IT All About PR's Four R's. Page 18 pin What does the CTO in W 2. How to Make It Work. Itthew to work with the client montes from the day of multant in the corporate mili 3. Debunking "Free Advertising" and Other Myths ... ...... Page Derent criteria.phphis, objectives and tactic product his becamp what jumpstart communication 4. Secrets of PRs Bottom Line ..... Bagets for real meant of leveraging and merchandising to management 5. Time Out for Civility. ......... Page 27 * ...... Page 31 Veam of ice mail impact of courtesy business mannen begelen ... Page 35 6. How to Manage Your Boss ...... Pihen tips for weight personal cu decoding a CEO lear what he didn't say - Page 41 7. The "Speech" and the Ripple Effect ...... The end of a speech is the beginning myths that mislead uw to start word of mouth making news where it'l widing a body of knowledge Page 55 8. The "Power Memo." How the interoffice meme key forms of mart cars on writing right 9. Survival: Success Tips From the Real World .. Ten w to get along with management how when to sell. 65 Page 71 Page 10. The Inside Story: A Private PR Memo. Tecate pe un cucing I'll agency The basic rules -Page 75 11. Why CEOs Are That Way? The len - brain, nghe brain syndrome key to 'Ringh why perception are more important than facts Introducing qualitative me - Page 83 - Page 89 --- Page 96 12. Ethics: A Matter of Values ​​Not Rules, Trust, an imperled value ... cthical dangen to guard against not codes but conscience 13. The Corporate Newspaper: A Bully Pulpit .... Areal newspaper is a catalyst for corporale newsmaking and an antidote to low mentality 14. Meetings: A Corporate Quagmire ... Learn How to leave your fingerprints on a meeting without wasting hours sitting in 15. About Press Kits, Press Conferences and Other Paleolithic Icons of PR .. About the dangers of formula - thinking and faddim 16. Watch Out For the Competition ... .. Page Who'll Take PRo Role if ... - Page 100 106 109 17. Two - Minute Tutorials. Allardnosed look at PR. "New Products .... Page .... Page 114 18. Planting a Grapevine ................ Page Creating an informal news network nourished by TOU. - Page 116 19. How to Handle 60 Minutes. And other crises communications secrets 20. Epilogue: Conversation with a Curmudgeon ............ Page 123
520			_aStreet Smart Public Relations is a priceless bridge from the theory of PR to the real world of cranky clients, macho bosses, hostile process and competitive colleagues. Focus is on the 4 R's of PR -- 'reading, 'riting, realism, results -- and how to achieve them despite all odds. Unique insights into a CEO's mindset; how to exploit budgets; write speeches to advance your career.
650		0	_aCorporations _xPublic relations _zUnited States. _912416
650		0	_aPublic relations. _912417
906			_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg
942			_2ddc _cBK