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| 005 | 20200910111243.0 | ||
| 008 | 101025s1984 stk||||| |||| 00| 0 eng d | ||
| 020 | _a0700202854 (pbk) | ||
| 040 |
_dEG-NcFUE _erda _aEG-NcFUE _beng |
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| 082 | 0 | 4 |
_220 _a659.1 _bJ.F.A |
| 100 |
_aJefkins, Frank William, _912427 _eauthor _d1920- |
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| 245 | 1 | 0 |
_aAdvertising today / _cFrank Jefkins. |
| 250 | _aThird edition | ||
| 264 | 1 |
_aGlasgow : _bInternational Textbook, _c1984. |
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| 300 |
_a318 pages : _billustrations ; _c23 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aPrevious ed.: 1977. | ||
| 504 | _aBibliography : p 303 and Includes index. | ||
| 505 | 0 | _aPART ONE: MAKING KNOWN TO SELL Chapter I Chapter 2 Chapter 3. Chapter 4. Chapter 5. The media owner and the advertisement manager LL The three sides of advertising The advertiser and the advertising department The advertising agency Hurmuaspe jo anpa pue asodind 12 £9 PART TWO: CAMPAIGN PLANNING Chapter 6. Marketing rescarch, advertising rescarch and test marketing Chapter 7. Determining the appropriation Chapter 8. Planning an advertising campaign Chapter 9 Executing an advertising campaign Chapter 10. Public relations Chapter 11. Legal and voluntary controls 601 PART THREE: ADVERTISING MEDIA Chapter 12. Media evaluation Chapter 13. The press Chapter 14. Commercial television Chapter 15. Outdoor advertising Chapter 16. Transportation Chapter 12 Cinema screen Chapter 18. Commercial radio Chapter 19 Direct mail, mail drops and direct marketing Chapter 20. Point-of-sale Chapter 21. Sales promotion Chapter 22. Exhibitions Chapter 23. Sales literature Chapter 24. Sponsorship Chapter 25. Miscellaneous media. | |
| 650 | 0 |
_aAdvertising. _912428 |
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| 942 |
_2ddc _cBK |
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