| 000 | 02588nam a22003854i 4500 | ||
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| 999 |
_c3096 _d3096 |
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| 001 | 12538978 | ||
| 005 | 20200915112559.0 | ||
| 008 | 010919s2002 enka f b 001 0 eng d | ||
| 010 | _a 2001051344 | ||
| 020 | _a0333963652 (pbk.) | ||
| 040 |
_aEG-NcFUE _cEG-NcFUE _dEG-NcFUE _erda _beng |
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| 042 | _apcc | ||
| 082 | 0 | 0 |
_a659.285 _221 _bG.C.W. |
| 100 | 1 |
_aGenasi, Chris. _912449 _eauthor |
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| 245 | 1 | 0 |
_aWinning reputations : _bhow to be your own spin doctor / _cby Chris Genasi. |
| 264 | 1 |
_aHoundmills, Basingstoke, Hampshire ; _aNew York : _bPalgrave, _c2002. |
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| 300 |
_axiii, 194 pages : _billustrations ; _c24 cm |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes bibliographical references (p. 192) and index. | ||
| 505 | 0 | _a A Good Reputation is Worth Fighting For -- Mastering Your Reputation: the First Small Steps -- Reputation as the New Religion: the Powers Behind the Movement -- Your Reputation Architecture: A Blueprint for a Winning Reputation -- You are Your PR: Living Out Your Reputation -- Reputation as Performance Art -- What the Reputation Consultants Say ... and Don't Say -- The New e-Economy and What it Means for those Building a Winning Reputation -- Spreading Your Gospel: How to Turn Your Employees into Your Biggest Fans -- Winning Reputation Case Studies: Learning From the Best. | |
| 520 | _aAnnotation Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one. | ||
| 650 | 0 |
_aCorporations _xPublic relations. _912450 |
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| 650 | 0 |
_aCorporate image. _912451 |
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| 650 | 0 |
_aIssues management. _912452 |
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| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/hol051/2001051344.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/hol031/2001051344.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/hol021/2001051344.html |
| 856 | 4 | 2 |
_3Abstract _uhttp://repository.fue.edu.eg/xmlui/handle/123456789/4289 |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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