000			01661nam a2200313 i 4500
999			_c3100 _d3100
001			1142753
005			20200910133343.0
008			950320s1995 dcu f 00| 0 eng d
010			_a 95013865
020			_a0963033522 (pbk.)
040			_aEG-NcFUE _cEG-NcFUE _dEG-NcFUE _erda _beng
082	0	0	_a659.2 _220 _bB.L.M.
100	1		_aBrown, Laura, _d1956- _eauthor _912466
245	1	0	_aMedia relations in your spare time : _ba step-by-step guide for anyone in business / _cby Laura Brown.
264		1	_aWashington, D.C. : _bNational Association of Manufacturers, _c[1995]
264		4	_c©1995
300			_axi, 67 pages ; _c23 cm
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
505	0		_aI. Introduction II. Why Bother? III. Getting Started 3 IV. If You Remember Just One Thing 7 V. The Trust Factor 11 VI. Riding the News Wave 13 VII. How To Avoid the Trashcan: Press Releases. . . . . . 17 VIII. Mouthing Off: Letters to the Editor and Opinion Editorials. 23 IX. Face to Face: Editorial Board Visits 29 X. Read All About It: News Conferences and Briefings 31 So You Want To Be a TV Star. 41 XI. 47 XII. How To Keep Your Foot Where It Belongs: Interview Tips XIII. Crisis Communications 51 XIV. Now Get To Work! 55 ... 57 XV. Appendix
650		0	_aPublic relations. _912467
650		0	_aMass media and business. _912468
650		0	_aIndustrial publicity. _912469
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBK