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_c3101 _d3101 |
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| 001 | 478738 | ||
| 005 | 20200910134033.0 | ||
| 008 | 840328s1984 enk f 001 0 eng d | ||
| 010 | _a 84006128 | ||
| 020 | _a0566024691 | ||
| 040 |
_aEG-NcFUE _cEG-NcFUE _dEG-NcFUE _erda _beng |
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| 082 | 0 | 0 |
_a659.2 _219 _bR.J.S. |
| 100 | 1 |
_aRidgway, Judy. _eauthor _912470 |
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| 245 | 1 | 0 |
_aSuccessful media relations : _ba practitioner's guide / _cJudith Ridgway. |
| 264 | 1 |
_aAldershot, Hants, England ; _aBrookfield, Vt., USA : _bGower, _c[1984] |
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| 264 | 4 | _c©1984 | |
| 300 |
_a214 pages ; _c22 cm |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 500 | _aIncludes index. | ||
| 505 | 0 | _aIntroduction 1 The media relations program 2 Lists and contacts 3 Releases and captions 4 Photographs Booker 5 Samples and giveaways 6 On - going information service 7 Techniques for television and radio 8 Bought editorials, competitions and special offers 9 Receptions and conferences 10 Seminars, workshops and teach - ins 11 Special events 12 Educating management Index | |
| 650 | 0 |
_aMass media and business. _912471 |
|
| 650 | 0 |
_aPublic relations. _912472 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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