000 03257nam a22003497i 4500
999 _c3260
_d3260
005 20200915150936.0
008 101109s2007 nyu||||| |||| 00| 0 eng d
020 _a0205491685
020 _a9780205491681
040 _aEG-NcFUE
_beng
_dEG-NcFUE
_erda
043 _an-us---
082 0 4 _221
_a659.2
_bP
245 0 0 _aPublic relations :
_bstrategies and tactics /
_cDennis L. Wilcox ... [and others]
250 _a8th edition.
264 1 _aNew York, NY :
_bPearson education,
_c[2007]
264 4 _c©2007
300 _axx, 620 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index
505 0 _aROLE.1. What is Public Relations.2. Evolutions of Public Relations.3. Ethics and Professionalism.4. Public Relations Departments and Firms.PROCESS.5. Research.6. Program Planning.7. Communication.8. Evaluation.STRATEGY.9. Public Opinion & Persuasion.10. Crisis Communications & Risk Management.11. The Audience & How to Reach It.12. Public Relations and the Law.13. New Technologies in Public Relations.TACTICS.14. News Releases, Newsletters & Brochures.15. Radio, Television & the Web.16. Presentations & Speeches.APPLICATION.17. Corporations.18. Politics & Government.19. International Public Relations.20. Nonprofit Organizations.21. Education.22. Entertainment, Sports & Travel.PRACTICE TESTS.
520 _aDesigned to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the textbook, an optional Practice Test Solutions Manual, and an Instructor's Testing Manual with solutions to the practice tests. Containing the same engaging and effective features that have made Public Relations: Strategies and Tactics such a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. If instructors prefer to give students the option of checking their own results, they can package the Study Edition with our Practice Test Solutions Manual (ISBN: 0-205-50728-X). Also included with this option is our Tutor Center Access Card to provide students with extra study support from our qualified Tutor Center professionals by phone, fax, email, and the Internet. With either ordering option, students get a valuable and effective study system not found in other books! Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.
650 0 _aPublic relations.
_913051
650 0 _aPublic relations
_zUnited States.
_913052
700 1 _aWilcox, Dennis L.
_913053
_eauthor
700 1 _933752
_aCameron, Glen T.
_eauthor
700 1 _933753
_aAult, Phillip H.,
_d1914-
_eauthor
700 1 _933754
_aAgee, Warren Kendall
_eauthor
942 _2ddc
_cBK