000			01690cam a2200349 i 4500
001			15146916
003			OSt
005			20170515131213.0
008			080118s2009 njua b 001 0 eng
020			_a9780136015963
020			_a0136015964
020			_a0135153360
020			_a9780135153369
040			_aDLC _erda _cDLC _dDLC _beng
082	0	0	_a658.8342 _222 _bS.M.C
100	1		_aSolomon, Michael R. _913174
245	1	0	_aConsumer behavior : _bbuying, having, and being / _cMichael R. Solomon.
250			_a8th ed.
264		1	_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _c[2009]
264		4	_cc2009
300			_axxv, 694 pages : _bcolor illustrations ; _c29 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and indexes.
505	0		_aConsumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
650		0	_aConsumer behavior. _913175
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0804/2008000236.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c3294 _d3294