| 000 | 02471cam a22003254a 4500 | ||
|---|---|---|---|
| 999 |
_c35 _d35 |
||
| 001 | 11944720 | ||
| 005 | 20210328112038.0 | ||
| 008 | 000317s2005 xxua f b 001 0beng d | ||
| 020 | _a0071111719 | ||
| 040 |
_aDLC _cEG-NcFUE _dEG-NcFUE _erda |
||
| 082 | 0 | 4 |
_a658.84 _222 _bN.W.U A8 |
| 100 | 1 |
_aNickels, William G. _9168 _eauthor |
|
| 245 | 0 | 0 |
_aUnderstanding business / _cWilliam G. Nickels, James M. Mchugh, Susan M. Mchugh. |
| 246 | 3 | 0 | _aEnvironments |
| 264 | 1 |
_aBoston ; _bMcGraw-hill Irwin , _c2005 |
|
| 300 |
_axli, 707 pages : _billustrations ; _c27 cm. + _e2 computer disk. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Understanding Business" by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, "Understanding Business" leads the way. | ||
| 650 | 0 | _aIndustrial management | |
| 700 | 1 |
_aMchugh, James M. _9170 _ejoint author |
|
| 700 | 1 |
_aMchugh, Susan M. _9171 _ejoint author |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||