| 000 | 01174nam a22002651i 4500 | ||
|---|---|---|---|
| 999 |
_c4391 _d4391 |
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| 001 | 4062691 | ||
| 005 | 20200915100714.0 | ||
| 008 | 740610s1967 nyu b 000 0 eng | ||
| 010 | _a 67020663 | ||
| 040 |
_aEG-NcFUE _cEG-NcFUE _dEG-NcFUE _beng _erda |
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| 082 | 0 | 4 |
_a659.2 _221 _bZ.B.D |
| 100 | 1 |
_aZollo, Burt. _917424 |
|
| 245 | 1 | 4 | _aThe dollars and sense of public relations. |
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c[1967] |
|
| 264 | 4 | _c©1967 | |
| 300 |
_aix, 164 pages : _c21 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aONE Public Relations: Management's Mire or Miracle? 1 The PR People 14 TWO THREE Program or Play It by Ear? 30 The Worth and the Waste of Publicity 42 FOUR The Corporate Image: Fact or Fiction? 59 FIVE XIS The Press Conference Dilemma 73 SEVEN The Show Business of Business 88 EIGHT The Costs and Measurements of PR 106 The Delights and Dangers of Personal Publicity 123 NINE TEN PR and the Overseas Pie 139 Index 157 | |
| 650 | 0 | 4 |
_aPublic relations. _917425 |
| 942 |
_cBK _2ddc |
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