000			01506cam a22003254i 4500
999			_c4545 _d4545
001			50761127
005			20210328121839.0
008			021001s2003 njua b 001 0 eng d
010			_a2002038108
020			_a0130497576
040			_aDLC _erda _cEG-NcFUE _dEG-NcFUE _beng
050	0	0	_aHF5415.1265 _b.S774 2003
082	0	4	_221 _a658.872 _bS.J.E
100	1		_aStrauss, Judy, _918014 _eauthor.
245	1	0	_aE-marketing / _cJudy Strauss, Adel El-Ansary, Raymond Frost.
250			_aThird edition
264		1	_aUpper Saddle River, N.J. : _bPrentice Hall, _c[2003]
264		4	_c©2003
300			_axxi, 578 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages [548]-564) and index.
520			_aFor undergraduate courses in Internet Marketing, E-Commerce, or E-Business. This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.
650		0	_aInternet marketing. _918015
700	1		_aAnsary, Adel I., _918016 _eauthor.
700	1		_aFrost, Raymond, _d1960-, _918017 _eauthor.
942			_cBK _2ddc