000 00765nam a2200253 a 4500
999 _c4625
_d4625
001 234843
005 20210318143553.0
008 720207s1966 nyu | | 00| 0 eng d
010 _a65027302
040 _aEG-NcFUE
_erda
082 0 4 _221
_a658.5
_bP.E.N
100 1 _aPessemier, Edgar A.,
_d1922-
_918621
_eauthor
245 1 0 _aNew-product decisions :
_ban analytical approach /
_c[by] Edgar A. Pessemier.
264 1 _aNew York :
_bMcGraw-Hill,
_c[1966]
300 _a214 pages ;
_c24 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
490 0 _aPerspectives in marketing series.
504 _aBibliographical footnotes.
650 0 _aNew products.
_918622
942 _cBK
_2ddc