000			02822cam a2200301 4500
999			_c4773 _d4773
001			1739071
005			20201213123546.0
008			720509s1972 ilua b 001 0 eng d
010			_a 74184679
020			_a0030890314
040			_aDLC _cDLC _dDLC _erda
050	0	0	_aHD38 _b.B69
082	0	0	_a658.15 _219 _bB.E.M
100	1		_aBrigham, Eugene F., _d1930- _919422 _eauthor
245	1	0	_aManagerial economics / _c[by] Eugene F. Brigham [and] James L. Pappas.
264		1	_aHinsdale, Ill. : _bDryden Press, _c[1972]
300			_axiii, 493 pages : _billustrations ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographies.
505	0		_aPart 1: Overview of Managerial Economics -- Chap. 1: Nature and Scope of Managerial Economics -- Chap. 2: Economic Optimization -- Chap. 3: Demand and Supply -- Part 2: Demand Analysis and Estimation -- Chap. 4: Demand Analysis -- Chap. 5: Demand Estimation -- Chap. 6: Forecasting -- Part 3: Production and Competitive Markets -- Chap. 7: Production Analysis and Compensation Policy -- Chap. 8: Cost Analysis and Estimation -- Chap. 9: Linear Programming -- Chap. 10: Competitive Markets -- Chap. 11: Performance and Strategy in Competitive Markets -- Part 4: Imperfect Competition -- Chap. 12: Monopoly and Monopsony -- Chap. 13: Monopolistic Competition and Oligopoly -- Chap. 14: Game Theory and Competitive Strategy -- Chap. 15: Pricing Practices -- Part 5: Long-Term Investment Decisions -- Chap. 16: Risk Analysis -- Chap. 17: Capital Budgeting -- Chap. 18: Organization Structure and Corporate Governance -- Chap. 19: Government in the Market Economy -- Appendix A: Compounding and the Time Value of Money -- Appendix B: Interest Factor Tables -- Appendix C: Statistical Tables Selected Check Figures for End-of-Chapter Problems -- Index
520			_aThe economic concepts presented in Managerial Economics show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model - a process that shows how management integrates accounting, finance, marketing, personnel and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations.
650		0	_aManagerial economics. _919423
700	1		_aPappas, James L., _ejoint author. _919424
942			_cBK _2ddc